"Brewed with pure rocky mountain spring water" - This slogan highlights the fact that Coors uses natural ingredients to brew their beers, particularly the pure water sourced from the Rocky Mountains.
"Taste the high country" - This slogan emphasizes the unique taste of Coors beer, which is influenced by the high altitude and cool climate of the Colorado Rockies.
"Follow the beer" - This slogan was used in a popular Coors commercial in the 1970s, featuring a group of college friends searching for Coors beer in the Western United States.
"Great beer, great responsibility" - Coors has also used this slogan to promote responsible drinking and alcohol awareness.
"Cold lagered, cold-filtered, and cold-packaged" - This slogan emphasizes the importance of temperature control in the brewing and packaging process, which ensures Coors beer remains fresh and crisp.
"Made to chill" - This slogan highlights the refreshing and relaxing nature of Coors beer, perfect for unwinding and enjoying with friends.
"The banquet beer" - This slogan refers to Coors' original beer, which was first brewed for a banquet in 1873 and is still enjoyed by millions of people today.
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